Self-assessment

How healthy is your paid media operation?

Paid media spend goes out the door fast. Targets grow, media budgets don't keep up, agencies multiply, and reporting gets duplicated until there's no single source of truth.

This is the foundation of the diagnostic I run with international clients, cut down to 10 questions. You'll get a clear read on where your paid media works and where it's quietly costing you.

01Insights: does everyone planning your media know where the business is going, and what you pay for it
02Orchestration: who owns it, and how teams and agencies actually work together
03Measurement: whether you can trust the numbers you report
04Marketing mix: how your budget gets split, and who decides
05Innovation: how deliberately you use AI and the Martech tools you pay for
06Growth: where the five come together — your recommendations and what to fix first

10 questions 5 minutes 5 lenses scored

Insights Question 1 of 10

Insights

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What's prompting this?

Growth

What happens next

This 5-minute version points at the problem. The full audit proves it: your spend, your teams, your agencies, your reporting, rolled into one view. Then I don't hand you a deck and leave. I provide recommendations, and finally run the changes with your team if you want me to. You'll see the first results inside 90 days.

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