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Paid media audit

Find out what your paid media is really doing.

An independent paid media audit tells you what's working, what's quietly costing you, and what to fix first. Score yourself free in 5 minutes, or run a full audit with Iommix.

Take the free 5-minute audit Prefer a full audit? Book a call
The basics

What a paid media audit actually is.

Most paid media doesn't fail loudly. It leaks. Budget drifts to the wrong platforms, targets stop matching what the business needs, and reporting hides more than it shows.

An audit is an independent look under the bonnet. Not a pitch, not a sales call. A structured review of how your paid media is set up, where the money goes, how it's measured, and whether the mix still fits your goals.

You come out with a clear picture of what's working, what's costing you without earning its keep, and a short list of what to fix first.

What it covers

The IOMMIX framework.

The audit runs on the IOMMIX framework. The same lenses whether it's a 5-minute self-assessment or a full engagement.

i

Insights

Where the business is going, and what you pay for it

o

Orchestration

Who owns it, and how teams and agencies work together

m

Measurement

Whether you can trust the numbers you report

m

Marketing mix

How budget gets split, by publisher and channel

i

Innovation

How deliberately you use AI and the martech you pay for

x

Growth

Recommendations, short term and long term

How to get yours

Two ways in.

01

Free self-assessment

10 questions, 5 minutes, a score across the 5 pillars. No call, no obligation. Good for a fast read on where you stand.

02

Full audit with Iommix

An independent review across your divisions, markets and platforms, with a prioritised roadmap you can act on. The same audit run for global enterprises.

Paid media auditMarketing governancePerformance marketing
Who runs it

Audited by someone neutral.

Iommix has run an independent global paid media audit for S&P Global, across divisions and regions, ahead of a governance redesign for their agentic AI rollout.

Behind it: 20 years building paid media in-house at Vodafone, WPP Media, JLL and Global University Systems.

It's also a neutral way to see how paid media really differs across countries and divisions, without anyone defending their own patch. Useful on its own, and essential if the mandate is a more centralised approach for consistency.

FAQ

Questions people ask.

What is a paid media audit?
An independent review of how your paid media actually performs, across Insights, Orchestration, Measurement, Marketing Mix, Innovation for growth. It neutrally tells you what's working, what's quietly costing you, and what to fix first.
What usually triggers a paid media audit?
Usually one thing on the agenda. AI deployment is the most common right now: you want to know what you're automating before you scale it. A new CMO wanting a clean read on what they've inherited is another. Marketing centralisation is a third: more consistency, tighter cost control, less risk, across countries and divisions that have been running paid media their own way.
How long does a paid media audit take?
The free self-assessment takes 5 minutes and 10 questions. A full independent audit with Iommix typically runs a few weeks, depending on the number of divisions, markets and platforms involved.
Why audit paid media before rolling out AI?
Agentic AI automates whatever process it's pointed at. If your paid media governance and measurement are broken, AI just scales the mess faster. McKinsey found fewer than 10% of CMOs have gone from AI pilots to full deployment, and the blocker usually isn't the model, it's fragmented systems and unclear ownership. An audit fixes that foundation first.
Is the self-assessment really free?
Yes. The 5-minute self-assessment is free and gives you a score across 5 pillars, with no obligation. It's the same framework Iommix uses in full client audits.
Start now

See where your paid media stands.

5 minutes, 10 questions, a score across the 5 pillars. Free, no obligation, and it's the same framework Iommix uses with international clients.

Take the free 5-minute audit Want the full audit? Book a call

Prefer to write first? silvia@iommix.com