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Start with one review.

Marketing advisory, consulting and fractional CMO services.

Then you choose how far it goes.

Where to start

Marketing audits and consulting services.

If you're an enterprise or a scale-up

Paid media audit.

An independent media audit of spend across markets, publishers and platforms, with a 90-day fix plan.

Want a taste first? The free 5-minute self-assessment gives you a read before we talk.

Try the free audit →

Performance marketing audit.

The wider performance picture across all acquisition channels, organic and paid, with performance marketing consultant support.

Coaching, mentoring and public speaking.

One-to-one coaching and mentoring for marketing leaders, plus keynotes and talks on growth and paid media.

If you're in education or ad tech

Commercial review.

A read across the whole commercial system. Product, pricing, pipeline, and how marketing hands over to sales.

Go-to-market strategy.

A GTM strategy and go-to-market plan for market entry. Built globally, with a sharper focus on the UK, Italy and EMEA.

Teaching.

Lectures, workshops and training on paid media, digital marketing and international marketing, for teams or in the classroom.

I work with universities, higher education marketing teams, edtech marketing teams and ad tech businesses.

3 ways forward

Advisory, consulting or fractional leadership: you choose.

Once you have the audit with the recommendations, you choose how deep we go together. Anything from a light strategic steer to sharing accountability for the results.

01

Advisory.

strategic input, light touch

Light-touch marketing advisory for the major decisions. You keep the roadmap and run with it, and I stay on as the advisor you call: which market, where the budget goes, whether the AI play is real. Your team executes.

02

Consulting.

defined projects, clear deliverables

I take the roadmap further. Scoped pieces of work, each with something in your hands at the end. You decide what to keep in-house.

03

Fractional leadership.

leadership that owns the outcome

A fractional CMO or fractional marketing director who owns the outcome. It's a part-time CMO role, based in the UK, that can also cover fractional CGO, Head of Commercial or AI Marketing Director.

The method underneath

Underneath every way of working, one method.

Whichever way in you choose, it runs on the same review, scored across six lenses. The initials spell IOMMIX.

i

Insights

Business structure insights relevant for marketing and growth.

o

Orchestration

Marketing orchestration: org charts, RACI, agency relationships and contracts.

m

Measurement

Reporting, a KPI framework and marketing ROI.

m

Marketing mix

Your marketing mix and channel mix: spend by channel, publisher and creative.

i

Innovation

MarTech, AdTech and AI pilots, and their next steps.

x

Growth

Short, medium and long term recommendations.

FAQ

Fractional CMO and paid media audit questions.

How much does a fractional CMO cost?

It depends on the days a month and the scope. A fractional CMO costs a fraction of a full-time salary, with no recruitment fee and no long-term commitment. I scope each engagement to what the business needs, so you can start small and move the time up or down.

What does a fractional CMO do?

A fractional CMO owns your marketing function part-time: strategy, budget, team and agencies, and accountability for the commercial result. It's senior leadership without the full-time cost, for when you need the seniority but not a permanent hire.

When should you hire a fractional CMO?

When marketing matters to growth but you don't need, or can't yet justify, a full-time CMO. Common moments are scaling into new markets, a leadership gap, or a business that has outgrown its current marketing setup and needs senior direction quickly.

What does a paid media audit include?

An independent review of your paid media across markets, publishers and platforms, scored on the six IOMMIX lenses. You get a clear read on where spend works, where it leaks, and a 90-day plan to fix it.
Start here

Let's see how I can help you.

Book a 30-minute call, or send the details through the contact form. Either way, we start with what's actually going on.

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