Start with one review.
Then you choose how far it goes.
Services.
Paid media audit.
A deep read of paid media across markets, publishers and platforms. Where the spend works, where it leaks, and a 90-day plan to fix it.
Want a taste first? The free 5-minute self-assessment gives you a read before we talk.
Try the free audit →Performance marketing audit.
The wider performance picture, all acquisition channels, organic and paid.
Commercial review.
A read across the whole commercial system. Product, pricing, pipeline, and the handover between marketing and sales.
Go-to-market strategy.
How to enter or grow a market. Built globally, with a sharper focus on the UK, Italy and EMEA.
Performance marketing audit.
The wider performance picture, all acquisition channels, organic and paid.
You choose how we continue.
Once you have the audit with the recommendations, you choose how deep we go together. It can be from a light strategic steer to taking accountability for the results with you.
Advisory.
You keep the roadmap and run with it. I can stay on as the advisor you call for the big decisions: which market, where the budget goes, whether the AI play is real. Your team executes.
Consulting.
I take the roadmap further. Scoped pieces of work, each with something in your hands at the end. You decide what to keep in-house.
Fractional leadership.
I step in and run it. Fractional CMO, CGO, Head of Commercial or AI Marketing Director. Strategy through delivery, and I am accountable for the result.
Underneath every way of working, one method.
Whichever way in you choose, it runs on the same review, scored across six lenses. The initials spell IOMMIX.
Insights
Business structure insights relevant for marketing and growth.
Orchestration
Org charts, RACI, agency relationships and contracts.
Measurement
Reporting, KPIs and ROI.
Marketing mix
Spend by channel, publisher and creative.
Innovation
MarTech, AdTech and AI pilots, and where they can go next.
Growth
Short, medium and long term recommendations.
Other ways to work together.
Teaching·Training·Coaching·Mentoring·Public speaking
Let's see how I can help you.
Book a 30-minute call, or send the details through the contact form. Either way, we start with what's actually going on.