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Orchestrate your
international growth.

When targets move faster than the marketing system can keep up, strategy and execution drift apart. I close that gap. I review, rebuild and orchestrate international go-to-market for global businesses, and my strength is paid media.

Take the 5-minute audit for free Tell me where you're stuck
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Trusted by
S&P Global Global University Systems WPP Media JLL Vodafone
Performance management

What I look at first.

The first thing I do on a new engagement is a business review. I work out business insights, operating model, who does what, what's outsourced and why, what the agency fees are, and what the agency contracts actually say.

I review your orchestration, measurements, marketing mix, ad tech, martech and internal processes. The Growth Audit maps the path. Then I execute alongside you to install a high-performance, AI-ready operating system.

Most recently: a global paid media audit for S&P Global

International growth

I bridge local markets and global opportunities.

I connect European businesses with global markets, and global businesses with Europe. I have deep expertise and cultural fluency across the UK, Italy and the wider EMEA region.

Most consultants hand you a strategy and leave. Most contractors execute someone else's plan. I do both, and I own the result.

Most recently: Fractional Head of Commercial at the London School of Business & Finance

How we start working together

A structured business review.

Every engagement starts the same way. I find what's really going on across your marketing, with paid media at the core. Five checks that show what's working and what's quietly costing you. The sixth, Growth, turns it into a roadmap, short and long term.

i

Insights

Business structure insights relevant for marketing across countries.

o

Orchestration

Org charts, RACI, agency relationships and contracts.

m

Measurement

Reporting, KPIs and ROI across divisions.

m

Marketing mix

Spend by division, channel, publisher and creative.

i

Innovation

MarTech, AdTech and AI pilots, and where they can go next.

x

Growth

Short, medium and long term recommendations.

How the paid media audit works →
3 Ways forward

You choose how we continue.

Once you have the audit with the recommendations, you choose how deep we go together. It can be from a light strategic steer to taking accountability for the results with you.

01

Advisory.

strategic input, light touch

You keep the roadmap and run with it. I can stay on as the advisor you call for the big decisions: which market, where the budget goes, whether the AI play is real. Your team executes.

02

Consulting.

defined projects, clear deliverables

I take the roadmap further. Scoped pieces of work, each with something in your hands at the end. You decide what to keep in-house.

03

Fractional leadership.

leadership that owns the outcome

I step in and run it. Fractional CMO, CGO, Head of Commercial or AI Marketing Director. Strategy through delivery, and I am accountable for the result.

Silvia Iommi, founder of Iommix
About me

Hi, I'm Silvia. Made in Italy, working in London since 2016.

I founded Iommix to help CEOs, CMOs, Managing Directors and growth leaders with their international go-to-market. 20 years in global demand generation across businesses and brands including Global University Systems, WPP Media, JLL, Vodafone. Masters in NLP, Marketing, Digital Analytics and Finance. Studied in Italy, France, Switzerland, UK. AI certified. CMI Member.

My strength is digital paid media, but I read the whole commercial system: products, people, data, process.

I'm the glue between your board, your global ambition, and the specialist teams who turn them into results.

More about me on About→
Credentials
  • AI certified since 2023
  • CMI member
  • Executive Leadership Presence (eCornell University)
  • Masters in NLP, Marketing, Digital Analytics & Finance
What people say

Straight from the people I've worked with.

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Partners
Voice AI Digital marketing and technology Italian Digital media Marketing analytics and operations Digital marketing
AI Marketing

AI amplifies what's already there.

AI is changing how the first impression happens in digital marketing. Get it right and early-stage engagement improves. Get it wrong and AI exposes weak foundations faster.

AI makes a business that already works better. It won't fix what's broken underneath. Humans fix foundations, not AI. So strategy comes first, then the tools.

My latest dissertation on AI in marketing explores how AI is reshaping upper-funnel marketing.

Download it for free now
Insights

Ideas, the thinking behind them, and news worth knowing.

Notes and news on international growth, paid media, performance management, Marketing operations, Iommix and beyond. The thinking behind how I work, and the news worth keeping an eye on.

Read the insights →
FAQ

Questions I get asked.

What does a paid media audit cover?
It scores five things across your paid media: insights, orchestration, measurement, marketing mix and innovation. Those five are the diagnosis. The sixth is Growth: a clear read on where the spend works, where it leaks, a 90-day plan and a longer-term roadmap.
How quickly will I see results?
The first read comes in days. The full audit runs over a few weeks, depending on scale. On a fractional engagement most clients see the first changes inside 90 days.
Fractional means part-time. Will I get enough focus?
Fractional means dedicated leadership time without the full-time overhead. You get agreed availability, a fast response, and someone who works inside your team within the agreed perimeter.
We've used big agencies before. How is this different?
Most hand over a deck and leave. I build the diagnosis, then run the changes alongside your team. Strategy through execution, with one person accountable for the outcome.
Iommix is new. Are you?
The company is recent. The work isn't. I've run international paid media consolidation projects and global marketing functions for over 10 years, inside international enterprises such as JLL and Global University Systems, before setting up on my own. You get the experience without the agency overhead or the full time headcount cost.
What kind of organisations have you worked in?
Most sides of it. Agency-side and client-side, in global HQs and local branches, for enterprises and startups, in B2B and B2C. My core is paid media and demand generation: digital, performance, B2B. I've also worked across brand, organic, offline, sales, so I know how the pieces connect.
Will an outsider understand our business?
I am industry agnostic. I've operated in education, financial services, media, ad tech, real estate, telco, market research for 20 years, with names like WPP Media, JLL and Vodafone. The sectors aren't new to me.
Do you really know the Italian market?
Yes. I'm Italian, I studied and worked in Italy. I also still work in Italian and English, and I keep active contacts across the market. I split my time between the UK and Italy, so I know both sides.
Do you work internationally, and in which languages?
Yes. The work is built for businesses operating across markets. I work in English and Italian, across the UK, Italy and the wider EMEA region. I also understand French and Spanish.
Where are you based?
London, and I can travel. I work with clients worldwide.
Get in touch

Tell me where your growth is stuck.

A short note is enough. I'll come back to you.