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Insights
Resources, Notes from the work.
Paid media, AI findability, international go-to-market, marketing operations. Written from inside client work.
Education
Education gets paid to recruit, not to keep
Education businesses are incentivised on acquisition, not lifetime value. Why the alumni loop gets ignored, and what living the student journey twice taught me.
AI Findability
Wikipedia and Wikidata: why they matter
AI tools don't read your homepage. They pull from structured, sourced facts. Here's why Wikidata, not just Wikipedia, decides if you're findable.
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